Partner of Choice: Why the Best Shipper-Carrier Relationships Now Go Beyond Shipper of Choice

CDL & Trucking News · · Source: FreightWaves · By Julie Van de Kamp · 4 min read at the source

SONAR Sitrep featured image: Partner of Choice, showing the progression from transactional to shipper of choice to partner of choice, with tender rejections at 2.5x last year and van contract rates up 18.2% year over year
SONAR Sitrep featured image: Partner of Choice, showing the progression from transactional to shipper of choice to partner of choice, with tender rejections at 2.5x last year and van contract rates up 18.2% year over year

Tender rejections are 2.5x last year and contract rates are up 18%. SONAR's new sitrep shows how shippers go from shipper of choice to partner of choice.

Reported by Julie Van de Kamp for FreightWaves (Inside SONAR), originally published October 20, 2026.

Read the full article on FreightWaves

Topics: Inside SONAR, logistics, Shipper of choice, Trucking

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